For a brighter understanding


Please call us for a chat about Partnership surveys on 020 8209 3131

Data Supply

Where do you collect your data from?

Our data is generated through joint ventures with some of the UK's most recognisable household brands. Be it a warranty card inserted into product packaging, a customer survey distributed by a major utility or a newspaper or magazine readership survey, the common thread linking all our data is that it is supplied directly by the consumer to a trusted brand.

How frequently can fresh data be made available?

New data arrives with us 365 days a year.

We capture all paper responses on the same day that they are received. Selections are available for purchase by 10am the next working day. Via our online registration sites, we are able to supply leads immediately following registration, enabling you to contact the prospect in real time.

How much does the data cost?

There are a number of factors that will have a bearing on the costs of the data supplied including: it’s age; volumes ordered; channel (i.e. mail/email/telephone/mobile); number of selections; single or multiple use. Please call one of our account managers any time to discuss your specific requirements.

How quickly can you deliver data?

We always aim to deliver the same day. We guarantee 48 hours.

Can I sponsor a question on the survey?

We only allow a select number of sponsored questions on our survey. However, our online registration sites do carry a dedicated section in which these are placed. Please call us to enquire as to current availability.

Can you collect data on my behalf?

Yes. Our flagship Partnership Survey programme has been collecting customer data on behalf of some of the UK's most recognisable high street brands since 1999. This service is offered free of charge on the basis that we are able to pose several of our own lifestyle questions at the same time.

More details are available here

In addition, we offer Snapshot Surveys which enable you to capture data via any of the major communication channels.

Partnership Surveys

What benefits will I receive free of charge?

The package we put together for you will be bespoke and designed to address your own particular needs and requirements. However, the following provisions are standard:

  • Design and organisation of paper questionnaire and print
  • Design, build, maintenance and host online registration/survey site
  • Provision of Freepost; £10,000 prize draw and vouchers (online) to boost response rates
  • Provision of mailing house and data capture for paper responses
  • Processing and integration of paper and online responses
  • Build, maintenance and clean consumer database
  • In-depth analysis reports on all responses, as well as profile summaries, trend analysis, and regular response updates.
  • Commission per response

Will the survey have to fit a particular shape or format?

No. Aside from some technical requirements to ensure responses can be properly data captured, the look and feel of the survey will be dictated by you. Our designers are very experienced, having put together hundreds of such surveys over the last 10 years, and have a clear understanding of what will work and the pitfalls to avoid. However, final artwork will only be signed off once you indicate you are completely satisfied with the results.

Will my product related data be available to third parties?

No, never. Data derived from the questions you pose to your customers is yours and yours alone. We will data capture it, analyse it and provide you with reports on it, but we will never sell or pass on the data or this information to a third party.

What additional safeguards are in place?

We adhere to a number of safeguards designed to protect both your brand and your consumer. Three core rules underpin everything we do:

  1. Supplied names and contact details will never be identified as having come from a particular brand or named source.
  2. All Partner specific data (i.e. answers to the questions you wish to pose) is entirely owned by the Partner and will never be released to a third party.
  3. Responders are clearly informed how the data they provide will be used. They can choose to opt in or out of receiving third party communications.

Have you any testimonials?

Yes. Please do give us a call and we will put you directly in touch with household brands who have used our service and are best placed to provide an objective assessment.

Technical terms

What are selections and why use them?

Selections are fields of information held against every record within the database (i.e. gender, age, income etc..). Increasing the number of selections will enable more accurate targeting but will decrease the volume of available data that can be utilised.

What is meant by demographics?

Demographics are the statistical characteristics of a population.
i.e. gender, age, income etc...

What are demographic trends?

The changes in demographics in a population over time (for example, the average age of a population may increase or decrease over time).
Both distributions and trends of values within a demographic variable are of interest.

What is a Customer Profile?

A description of a customer or set of customers that includes demographic, geographic, and psychographic characteristics as well as buying patterns, creditworthiness and purchase history.

What is a Postcode and what make up its component parts?

A postcode is the primary piece of information used in the sorting and delivery of postal items. A Postcode represents one or more Delivery Points, or a PO Box. It has two parts: the Outcode and the Incode. These are further divided into an Area, District, Sector and Unit (see below for definitions). For the Postcode NR14 7PZ:

N R 1 4
Area District
124 Approx
7 P Z
Sector Unit
Approx 10000 Approx 1.8

Postcode Area

This is indicated by the first letter(s) in the Postcode, for example NR. There are 124 Postcode Areas in the UK.

Postcode District

This is a sub region of a Postcode Area represented by the numbers in the Outcode. (Refer to the definition of Postcode). An example of a District is NR14.

Postcode Sector

Represented by the first digit of the Incode (Refer to the definition of a Postcode). An example of a Sector is NR14 7.

What is PAF®?

This is Royal Mail's "Postcode Address File®" which contains all postal addresses in the UK, Channel Isles and Isle of Man.

What is TPS/MPS?

TPS stands for the Telephone Preference Service and is a central opt out register whereby individuals can declare their wish not to receive unsolicited sales and marketing telephone calls. It is a legal requirement under the Privacy and Electronic Regulations 2003, that companies do not make such calls. The Mailing Preference Service (MPS) runs a file containing a list of names and addresses of consumers who do not wish to receive unsolicited direct mailings.