For a brighter understanding


Please call us for a chat about these services on 020 8381 4562

Data analysis

As your business and marketing tactics become more sophisticated, you will want to take the analysis of your research to the next level.

We have a dedicated team to help you produce even greater understanding of your customers.

Here are some examples of work that our Data Analysis team carries out:

  • Identifying:
    • your best customers and their contribution
    • up-selling and cross-selling opportunities
    • the best prospect data for future campaigns. These may be sourced through data modelling, allowing us to utilise other data sets to purchase future leads for you
  • Segmenting and analysing your data through geo and socio demographic profiling
  • Measuring the effectiveness of your marketing activity
  • Predicting your customers’ purchasing aspirations
  • Designing your data systems to extract the greatest commercial benefit
  • Rationalising and consolidating diverse data sets to create a coherent core database

This is obviously a complex area where taking the right path for your business is vital. Please call us to discuss the possibilities in more detail.